Bloomington/Normal currently has a 9 month surplus of homes, which is great
if you are a buyer, but not so great if you are a seller.
If you have tried selling your home as a For Sale by Owner you probably know by now how time consuming that can become.
There are two major things you need to look at as a seller if you are considering using the services of a Realtor.
Number One: Which Brokerage Firm is best for you?
Number Two: Which Realtor within that firm do you feel most comfortable working with?
Coldwell Banker Heart of America Realtors (CBHOA) has over a hundred Realtors making us the largest and most successful realty firm in Bloomington/Normal. With 20% of the Realtors in town we have almost a 40% market share making us a perfect example of the word "synergy" where due to our teamwork and effort, the whole is greater than the sum of the parts.
You would think it would be obvious to all that the internet is the place to focus your time, money and energy to attract buyers, but many Brokerage firms and Realtors are still not getting it. 36% of all buyers reported that they first learned about the house they bought on the internet (up from 11% just 5 years ago). Printed material? 3%!
Knowing this CBHOA has moved away from printed material to the internet and has a Broker and a Realtor dedicated full time to implementing and maintaining our leading edge technology.
In my opinion, you are really doing yourself a disservice if you do not use CBHOA as your brokerage firm to list your home. When you list with us you will find your home on cbhoa.com, coldwellbanker.com, realtor.com, bnrealtors.com, Zillow, Trulia, Hotpads, sponsored links on Yahoo and Google, and links from facebook, walmart real estate, overstock and oodle.
CBHOA also has an exclusive product for the Bloomington/Normal area called Home Zone Media. With this product, potential buyers can call the hotline number and listen to an audio tour and a whole lot more. After listening to the audio tour, potential buyers can request additional listing information through text messaging, and even receive the listing website if their phone is internet ready. I receive the caller's phone number via text message and email and followup on every lead generated.

You have a lot of great Realtors to choose from at Coldwell Banker. Since you are at my website I hope you will choose me!
My strength is that I work with first time homebuyers and know what they are looking for and can help you fine tune your home to meet their needs.
With me you will get two open houses a month and I will always host them myself. I know the house better than any other Realtor so I should be the one there to answer the potential buyers questions. (Ever gone to an open house where the Realtor did not have a clue about the house or was more interested in his cell phone than you?).
I always try to go the extra mile such as putting out open house signs on the Friday before the open to give a little extra "heads up".
Please e-mail me at memerson@cbhoa.com or call or text me at 309-838-1810 anytime with any questions or to request a comparative market analysis on your home.
Milt Emerson, Realtor
Coldwell Banker Heart of America Realtors
802 S Eldorado Rd,
Bloomington, IL
309-838-1810